Elizabeth Uviebinené is a multi-award-winning author and columnist at The Financial Times. Her column highlights the founders, tech and networks changing how we work and live. She has published 5 books, including her debut bestseller Slay In Your Lane: The Black Girl Bible (co-authored in 2018) which won a host of awards and was critically acclaimed. Elizabeth has been awarded one of Ad Age's 2021 Leading Women in Europe, one of the most influential people in London by the Evening Standard, and has won the Groucho Maverick Award for being a ‘culturally progressive innovator, making change’.
What inspired you to pursue a career in writing, and how did you get started?I've always been fascinated by ideas and innovation—how they shape our world, challenge the status quo, and inspire change. Writing felt like a natural way to explore and share those stories, especially the ones that often go unspoken or overlooked. Writing ‘Slay In Your Lane’ was a chance to start a conversation that I felt was long overdue. The response to that book reinforced the power of storytelling in making a real impact, which continues to drive my work today.
What is your typical day as a entrepreneur?
My days are a blend of everything. I start by checking in with how I’m feeling in the morning, using Storia’s daily check-in feature to set the tone and priorities of the day. Mornings are often for deep work—strategy and brainstorming new ideas. Afternoons are more collaborative, with meetings, calls, and spending time with the team. I will go for a walk and check in again with myself, just to ground myself.
What advice would you give to young professionals looking to make a
significant impact in their career choices?
Don't be afraid to carve your own path. It’s essential to identify your values and goals and let them guide your decisions. Impact comes from authenticity—your work resonates more deeply when you're true to yourself. Also, surround yourself with great people and build relationships with a network of mentors and peers who challenge and support you. Stay curious, embrace learning, and be persistent.
Remember, it's about progress, not perfection.
Your new project, Storia, a journaling app, is one of our favourites today! How did you shape the concept for Storia?
Storia was born out of a need I recognized in my own life and from conversations with friends and people I met at events. People would often approach me, thinking I had the answers, but in reality, they already held those answers within themselves—they just needed a way to tap into their inner voice. Journaling has always been a tool for reflection and growth for me, but I realized there was room to make it more engaging, personalized, and community-driven. I wanted to create a tool that helps people hone in on their inner voice and make informed decisions about their lives.
How do your current projects reflect your personal values and professional goals?
Everything I work on, from books to business ventures, is rooted in my commitment to lifelong learning and personal growth. Whether through Storia or my writing, my goal is to create tools and spaces that empower people to live more consciously and authentically.
Who/what inspires you?
I’m inspired by the resilience and creativity of women, particularly Black women, who continue to thrive despite systemic challenges. I draw inspiration from my peers, especially those who unapologetically pursue their dreams and push boundaries. On a personal level, the people in my life are constant sources of inspiration, grounding me and reminding me of the power of community.
3 Facts about your role:
- I guide my team in shaping the direction of our products, ensuring they align with our mission and goals.
- I work on bringing product ideas to life, from concept to execution, focusing on innovation and user experience.
- I focus on creating and nurturing communities around our products, connecting with users and fostering growth and engagement.
Sadé Magazine digitally version - Issue 17 Available here